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How to Get Your Employees and Customers to Market for You

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.

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Belly App Converts ‘Damn Paper Punchcards’ to Digital

Customer loyalty is important to small business -- but what consumer wants yet another rewards card? Logan LaHive's venture-backed startup offers a digital solution.

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3 Ways to Turn Holiday Shoppers Into Year-Round Customers

Exceed customer expectations through everything from great customer service to surprise gifts.

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4 Lessons From the Nightmarish Amy’s Baking Company

Think the customer is always wrong? Here are a few lessons in entrepreneurship from the latest Kitchen Nightmares' season finale.

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3 Simple Ways to Keep Your Customers Happy

How do you turn customers into repeat customers? Sue McCarthy of Resale Royalty, a new Style Network reality show about a thriving St. Louis secondhand clothing store, says the secret is simple....

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The Power of Giving Back: How Community Involvement Can Boost Your Bottom Line

Companies that encourage community involvement distinguish themselves from their competitors, and see many benefits, including loyal customers and happier employees. According to a May 2013 study by...

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Easy Ways to Keep Visitors on Your Website Longer

You’ve worked hard building your website. So why isn’t anybody sticking around to read your content? High bounce rates — that is, a large percentage of visitors who fail to engage with more than one...

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Got Street Cred? 5 Ways to Build Customer Trust Online

“No need to go into all that,” said my potential client with a wave of his hand when we met for the first time. “I’ve already Googled you and know you have the street cred I’m looking for.” No...

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