How to Get Your Employees and Customers to Market for You
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
View ArticleBelly App Converts ‘Damn Paper Punchcards’ to Digital
Customer loyalty is important to small business -- but what consumer wants yet another rewards card? Logan LaHive's venture-backed startup offers a digital solution.
View Article3 Ways to Turn Holiday Shoppers Into Year-Round Customers
Exceed customer expectations through everything from great customer service to surprise gifts.
View Article4 Lessons From the Nightmarish Amy’s Baking Company
Think the customer is always wrong? Here are a few lessons in entrepreneurship from the latest Kitchen Nightmares' season finale.
View Article3 Simple Ways to Keep Your Customers Happy
How do you turn customers into repeat customers? Sue McCarthy of Resale Royalty, a new Style Network reality show about a thriving St. Louis secondhand clothing store, says the secret is simple....
View ArticleThe Power of Giving Back: How Community Involvement Can Boost Your Bottom Line
Companies that encourage community involvement distinguish themselves from their competitors, and see many benefits, including loyal customers and happier employees. According to a May 2013 study by...
View ArticleEasy Ways to Keep Visitors on Your Website Longer
You’ve worked hard building your website. So why isn’t anybody sticking around to read your content? High bounce rates — that is, a large percentage of visitors who fail to engage with more than one...
View ArticleGot Street Cred? 5 Ways to Build Customer Trust Online
“No need to go into all that,” said my potential client with a wave of his hand when we met for the first time. “I’ve already Googled you and know you have the street cred I’m looking for.” No...
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